All my professional career I have been in the Hi-Tech industries leading Product, Presales, and Marketing teams.

During this journey I initiated, facilitated or executed three major Strategic processes that took the company into new domains, to acquire a European-based company, and ultimately, to be acquired by Vista Equity Partners, a US-based investment firm with over $52 billion in cumulative capital commitments.

I was lucky to have gained extensive experience by working as part of a Global Executive Leadership Team and managing international product and presales teams in Europe, Asia, America, Africa and Latin America.

In over 20 years of experience, I have built and managed dozens of products and services, touching on different technologies and industry verticals: Fraud, IoT, Virtualization, Cloud, BI, M.L/A.I, and Blockchain, to mention a few. I have worked with 300+ Big Enterprise customers, focusing on the B2B market, spending a major part of my time meeting customers, learning from them and pitching solutions to solve their toughest challenges.

However, the one thing I am most proud of, is the revolution I led within my organization, taking it from a feature/technology to a value-based approach. This involved changes across multiple dimensions, starting from company strategy, having an impact on the roadmap, marketing plan, sales pitch and overall company focus. This was a real revolution that changed the company revenue projections and the margins of our deals.

Following the acquisition, I was appointed as both CPO and CMO of the company, and assigned the challenging task of building a new brand, a new portfolio, while integrating everyone into a single product and presales team with a clear understanding of the strategy of the merged company. I was building the company’s strategy and future, and at the same time considering companies for further M&As. 

Besides work, I spend time researching and exploring new theories, viewpoints, methods and approaches. One of them especially, has helped me re-shape the way I build strategies and manage products. It all started with Simon Sinek’s WHY. I believe people, teams, and companies should always be connected to their WHY, and the rest will follow using the 9 Parameter Model I designed.

There is nothing impossible to him who will try

Alexander the great


I believe success comes to companies and leaders that are connected to the essence of what they do, who have a clear understanding of market and customer challenges, and know how to translate these challenges into effective solutions and products.

My passion is helping companies boost their capability by understanding their essence in depth and translating it into execution plans.